Calculate how long your A/B test needs to run to reach a target statistical power at a given significance level, based on:

  • Baseline conversion rate and expected relative % change
  • Traffic: daily traffic, traffic allocation, and allocation ratio

Configure your parameters and press Calculate to get a recommended number of days and power analysis charts.

What is Power Analysis?

Power analysis helps you determine:

  • Sample size: How many participants you need to detect a meaningful effect
  • Statistical power: The probability of detecting an effect if it exists (typically 0.8 or 80%)
  • Effect size: The minimum difference you can detect with your sample size
  • Significance level (α): The probability of a Type I error (false positive), typically 0.05
  • Test duration: How many days your test needs to run based on daily traffic and number of buckets